All cases
EMQ
EMQ sells the lightest electric folding bikes of the Netherlands. They are especially suitable for short rides, for example if you travel by public transport or want to cycle a bit on vacation with the camper. The EMQ stands out because it is an extremely light bike that is adjusted for each user upon purchase.
Because of all the options, there was a need to have a website developed with a product configurator. There was also the desire to be able to sell accessories and the need for marketing tooling such as brochure downloads and e-mail marketing. In short, a complete package to do e-commerce and marketing with to grow from start-up to scale-up.
Target pages
To highlight the diverse uses of an EMQ e-bike, we created landing pages specifically for different target groups. This way, visitors could discover different use cases and these pages could be targeted for marketing campaigns. We deliberately did this from the customer’s perspective.
EMQ configurator
We set up a configurator for EMQ within WooCommerce that allows users to put together their EMQ e-bike completely independently. Step by step different aspects of the EMQ e-bike are configured, in addition there is room for additional sales in the form of accessories. Besides booking a physical test ride, this is a perfect way to realize conversion on the website.
E-commerce and test drive requests
In addition to direct sales through the Web site, scheduling a test ride is an important conversion point. This gives potential customers a chance to try the bike, and often leads to a purchase.
To make this as easy as possible, we seamlessly integrated the website with Calendly. Through Calendly, users can choose a time and schedule it right into EMQ’s calendar. By cleverly integrating several Calendly pop-ups into the website, we were able to customize a clear interface that still works with Calendly.
Marketing website
The entire website was developed together with our marketers to create a good lead and conversion website. After the website went live, we started providing ongoing marketing, design and development support as an internal marketing department.
For example, in the first year we realized 273% more test drive requests and 504% more brochure downloads. These are results we are proud of. The entire marketing case can be read here.
"We are incredibly satisfied with our partnership with Brendly. They provide us with a full marketing team for a self-selected number of hours per week - what a godsend, especially for a startup like us. They continue to positively surprise us with their proactivity and thoroughness, really very happy!"
-Mireille Stevens (Owner, EMQ)
Results
We created a complete online marketing machine for EMQ that allows visitors to put together their own bike, buy accessories and also be used for marketing.
- Configuring products in WooCommerce
- Landing pages and marketing tooling
- Easily schedule test drives through Calendly
- The website is used entirely for marketing purposes (with success)
We rest our case
Personal Branding
New website for Nienke Plas
Nienke Plas is a creator, influencer, comedian and actress. That calls for a website that reflects her personality well and has the right look and feel.
This is what happens after your email is sent:
- We will contact you to schedule the consultation.
- We meet during a no-obligation consultation and go over your needs after which we provide advice.
- If you want, we will prepare a proposal with a fixed price for your website.
- Within 10 to 12 weeks, your website with wow effect will be online!