Tip: Test the sorting with some people you don’t work with, if it makes sense to them then you are on the right track. A great alternative is to discover and set this up with a web agency. <\/p>\n\n Is your furnishing in order? Then my next question is; can you do less? Can you summarize content into logical themes to narrow down the choices for the visitor a bit? You also want to carefully consider whether menu items are unique enough from each other. The last thing you want is for the visitor to have doubts about clicking, chances are they will drop out. <\/p>\n\n Whether your Web site needs a search function depends on the size and type of Web site you have. Ideally, you don’t need a search function because visitors can find a logical path through the site. But if you have a website consisting of reference books, then of course it’s a different story. Is the focus on conversion? Then the search bar shouldn’t be necessary, or you still need to simplify your navigation and structure. <\/p>\n\n After the pages have a logical layout, the paths to conversion should be easy. A good experiment is to work out each page of your website in a sitemap and indicate for each page what components are present on it. For each component, you can then also link to other pages. This way you visualize the possible “flows” your visitors can go through without navigating through the main menu. <\/p>\n\n Again, this is fine to test with people you don’t work with. Again with the goal of seeing if it makes sense. <\/p>\n\n As you start using the website more(especially with marketing in mind<\/a>), chances are that new pages will be added. Make sure this always fits into the current structure or adjust your website structure so that new content becomes a logical part of your website. Nothing is more illogical to your visitor than websites that are set up non-hierarchically. This feels like a sloppy website, with all its consequences. <\/p>\n\n Small point, but important enough to get its own heading. Place a call to action in your navigation; this will help your conversion rate. Think about what is a logical next step for your website visitors – not necessarily what you want the visitor to do. Rather a “small” conversion than no conversion. <\/p>\n\n Furthermore, my view is that the menu should be “sticky. This means that the menu should scroll down with the user and always be visible. I have two reasons for this. First, a customer can easily find their way back through the menu; second, conversion points are visible at all times. <\/p>\n\n A good structure (and conversion) indirectly has a positive effect on your SEO. Ranking occurs in part based on usage signals, think: <\/p>\n\n You can read more about “user signals” here<\/a>. The fact is that you want to set up your website for easy navigation. Better for conversion and therefore SEO. <\/p>\n\n A website that is “crawlable” is about more than just a robots.txt that is properly set up. It’s about a logical layout that the bot understands. Google spends a lot of time developing bots that view Web sites the way humans do. One reward of their efforts is to show the most appropriate Web sites first. Another reason to think carefully about your Web site structure. <\/p>\n\n Want an audit of your current navigation and suggestions for improvement? Let us know, we’d love to help you out! <\/p>\n A clear structure improves conversion and has a positive influence on your SEO. Visitors can navigate more easily and are less likely to get frustrated, which also counts as a positive usage signal for Google. Organize your content logically, such as by target audiences, services or needs. Avoid layout from internal preferences and test whether others find the layout logical. That way, you’ll better match what your visitor needs. Only if your website is large or serves as a reference tool. For conversion-oriented Web sites, the navigation should be so logical that a search function is unnecessary. If it is not, then your structure is probably too complicated. A sticky menu always remains visible while scrolling. This makes it easy for a visitor to find their way back, and conversion buttons always remain in view. This increases the likelihood of action. ![\"mega](\"https:\/\/brendly.nl\/wp-content\/uploads\/Screenshot-2025-04-10-at-14.35.16.png\")
<\/figure>\n\nLimit menu items<\/h3>\n\n
Search function in your website<\/h4>\n\n
The shortest path <\/h3>\n\n
![\"a](\"https:\/\/brendly.nl\/wp-content\/uploads\/Screenshot-2025-04-10-at-14.37.17.png\")
<\/figure>\n\nConsistency structure<\/h3>\n\n
Call to actions in navigation and sticky navigation<\/h3>\n\n
Internal structure for SEO<\/h3>\n\n
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Crawlability<\/h4>\n\n
Why is a good website structure important?<\/h3>\n
<\/a><\/p>\n\n<\/div>\n<\/div>\nHow do I set up my website based on visitor needs?<\/h3>\n
<\/a><\/p>\n\n<\/div>\n<\/div>\nShould I have a search function on my website?<\/h3>\n
<\/a><\/p>\n\n<\/div>\n<\/div>\nWhat is the advantage of a sticky menu?<\/h3>\n
<\/a><\/p>\n\n<\/div>\n<\/div>\n