When do I choose a work-at-home website?

Having a work-at-home website created requires attention and time, but is it worth it? I wrote this article to help you make that choice. After all, it can be very rewarding provided the considerations for the work-at-home website are right. Let’s dive in!

What does a work-at-home website entail?

A work-at-home website is a separate section within your website. This can really be a unique website, be a sub-domain within your website or just a separate section in your website that can be accessed through the menu. This choice depends on a number of things:

• As an HR or recruiter, can you work within the existing website? If the answer is ‘no’ then it quickly becomes a sub-domain (with its own login) or even a separate website. If the answer is ‘yes’ then it could be within the current website.
• Is the current website set up entirely for customer conversion and leaves little room for employer branding? If again the answer is “no” then it cannot stay within the current website.
• How many job openings do you have and how niche are they? If you have many vacancies or niche positions to fill then the challenge is greater and requires more focus, more focus quickly leads to a unique work-at-home website.
• The third question is a bit more technical: if the Web site offers options to link with an ATS, then it can be placed within the Web site. If not, you need a separate work-at-home website.
• Finally, what is the team’s personal preference?

Employer branding

A work-at-home environment focuses entirely on employer branding. In fact, all other possible stakeholders in a company have more limited influence on what can be seen here. This is nice and offers many advantages. You can highlight your unique proposition as an employer in all aspects of the website. Your website design is therefore fully applied to conveying that work culture.

You can place videos of employee telling some fun about their day in the header of the website. The menu can be completely designed for different functions or sections within the company. You can design the website just a little differently to make it unique.

Conversion flow

If you post a lot of (or unique) job postings you know it’s very difficult to fill them well. If you have a work-at-home website that you can fully design to convey your story combined with smart conversion points you have a good formula.

You can make the job posting interactive instead of a piece of text. You can add things like “a day with us,” “sample the culture” and, for example, visually present a weekly calendar. The possibilities for making your job posting converting are endless with your own work-at-home website.

You want potential employees to convert easily in a way they are comfortable with. This is not so that anyone can “just apply” but does ensure more quality candidates. Raising thresholds when you have too many applicants coming in is a lot easier than getting applicants.

ATS and marketing

You can generally easily link a work-at-home website to a desired ATS. Especially if it is developed with WordPress, which we do. Most ATS systems have a plug-in that works well out-of-the-box. Conversions can also be properly measured so you can get a grip on your recruitment marketing and cost-per-application.